2021: Planting seeds
In 2021, I started working with LivePerson in creating a unique illustration style that would portray their team values and aspirations . This illustration style united technology (future) with a human touch (now). The illustration was well received and accompanied a process of company soul-searching which later in the year influenced a new and completely different identity.
2022: A radical change
In 2022, the global rebrand opted for an even more human illustration style. First hand-draw and later vectorized for higher digital quality. The shift from more “structured” shapes to completely organic forms gave me an opportunity to take a step back into what illustration truly feels like. A creation that is first imaged and later step by step, with every stoke, it takes shape into something meaningful and familiar as our own first drawings as kids.